Search engine optimization is one of the most essential factors in the performance of a website, and it can help draw in an audience and encourage them to perform an action. This may encourage them to purchase products and/or services for example, or simply go back to the site on a regular basis. Of course quality search engine optimization can be quite costly, although there are ways to make it more affordable to startups and multi-site owners.
One of the simplest and yet most effective methods to effective SEO is submitting your site to the major search engines. You will eventually catch the attention of the search engine spiders after you have established inbound links, but the process can take a lot of time. If you want to speed up the process of building your presence in the online world, submitting your site directly to the major search engines is a quick and easy way to do it.
An often neglected aspect of SEO is maintaining a well organized website. Making sure that all the elements of your website are laid out in an easy to follow and logical manner will go a long way in improving the performance of your site. Pay particular attention to dead links as these are generally looked upon with disfavor by the collective online community, and just as importantly, by search engine spiders. As much as possible, you will want to eliminate any obstacles that will cause spiders to disregard your site.
Key phrases are generally preferable to single keywords, since there are usually much fewer competing sites for them. These are particularly suitable for startup sites, since they allow you to get your SEO up and running much sooner. Of course, you do have to make sure that you use key phrases that your potential visitors are actually typing into the search engines. It would also be helpful to do some research on your chances of getting a good rank for those particular key phrases.
Although Google is less and less concerned about keyword content in URLs, other major search engines still use this as a criteria for ranking. And of course, a good readable URL is still essential for use in a content management system, or for generating dynamic URLs. There is also the notable benefit of making your site attractive to humans, which is still an essential aspect of SEO. It might take you a little longer to come up with a logical and catchy URL that gives your site visitors a clear indication of the content that they can expect, but the time and effort will be worth it.
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